News Broadcasting
Viacom looking to acquire social networking site Bebo
MUMBAI: In a bid to connect better with youth US media firms are looking to buy social networking sites. Last year, News Corp plonked down $580 million for MySpace.
Now media reports indicate that Viacom is looking to acquire Bebo, a social networking site. In the UK, reports indicate that it has overtaken MySpace. In the US, though it has fewer users. It has 25 million users globally compared to around 90 million for MySpace.
On Bebo, members can stay in touch with their college friends, connect with friends, share photos, discover new interests and just hang out. Reports indicate that it also provides video sharing (via VideoEgg widgets) and built-in Skype presence. While the designs may be more controlled than MySpace pages, most of Bebo’s success seems to arise from network effects – users join Bebo because everyone else is using the site.
The founders of Bebo are said to be looking at upwards of a billion dollars. British Telecom’s offer of around $400 million was reportedly turned down. For the week ending 5 August, Bebo was the most visited social network in the UK, and its market share of visits has grown 17 per cent in the past two weeks. 1 in every 135 UK visits goes to Bebo, which is now the 11th most visited site on the Internet. Viacom was also said to have been looking at one stage to acquire Facebook the second largest social networking site in the US.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
