GECs
Viacom 18 launches HD feed of Aapka Colors in US
MUMBAI: Viacom 18 has launched the high definition (HD) feed of its channel Aapka Colors in the US.
The channel will be available to viewers from 3 June, 2015 on US pay-TV provider Dish and on Sling International.
Currently, the channel’s SD feed is available to subscribers of multiple MVPDs including Dish, Sling TV, AT&T, RCN and Verizon Fios among others. The introduction of the HD feed offers Dish and Sling subscribers all current content of Aapka Colors with an even more immersive viewing experience – clearer picture and superior sound.
IndiaCast group COO Gaurav Gandhi said, “With the launch the HD service of Aapka Colors on Dish and Sling, we further enhance our offering on those platforms. We at Viacom 18 and IndiaCast, strive to bring the best of Indian entertainment to the South Asian diaspora around the globe. The fact that US will be the first market after India where we will launch the HD service of the channel demonstrates our commitment and focus towards the market. Together with Dish and Sling, we look forward to offering a truly world class viewing experience to our audiences who have contributed phenomenally to the growth of our business in the US.”
On the communication approach to promote the launch of the HD feed, IndiaCast US operations head Sameer Goswami added, “Aapka Colors enjoys high resonance with the South Asian diaspora in the US and the launch of the HD feed of the channel will further help the brand to get even more entrenched with the local viewers in the region. We will leverage the reach of popular mass media, social platforms, along with in-cinema and out-of-home promotions for the launch of Aapka Colors HD.”
Dish and Sling SVP – international programming Chris Kuelling added, “We are proud to be the first pay-TV provider in the US to deliver Aapka Colors in HD, giving our customers an enhanced viewing experience and delivering on our ongoing commitment to provide high quality, affordable entertainment that connects viewers to their culture. And with Sling, viewers will be able to access Aapka Colors in HD on almost any device including IOS, Android, Roku, Xbox, Amazon Fire and more.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
