iWorld
Vi launches Super Hero Prepaid Plan with unlimited midnight-to-noon data
MUMBAI: Are you tired of scouring coffee shops for free Wi-Fi or anxiously counting every megabyte because your telecom provider’s data charges are sky-high? Say goodbye to the frustration and hello to freedom! Vi, one of India’s leading telecom giants, swoops in like a digital superhero with its brand-new ‘Super Hero Prepaid Plan.’ With unlimited data from midnight to noon, this offering promises to rescue late-night binge-watchers, productivity-driven women, and the endlessly scrolling Gen Z from the dreaded curse of ‘No Internet’. It’s more than just a plan—it’s a lifeline for those who refuse to hit pause on their digital lives.
The Super Hero Plan aligns with evolving consumer data usage patterns, enabling customers to maximise their online activities during peak usage hours. Subscribers can enjoy half-day unlimited data access (12 AM to 12 Noon) and additional data benefits during the remaining hours, ensuring round-the-clock connectivity.
Key features of the Super Hero Plan include:
. Weekend data rollover: Users can carry forward unused weekday data to the weekend for greater flexibility.
. Data delight: Twice a month, customers can access up to 2GB of additional data at no extra cost via the Vi app or by dialling 121249.
Vi has made the Super Hero Plan available across recharge packs offering 2GB/day or more in key regions, including Maharashtra, New Delhi, Gujarat, Tamil Nadu, Kerala, West Bengal, Punjab, and Haryana. The plan starts at an affordable Rs 365.
With the internet forming the backbone of communication, education, work, and entertainment, Vi’s new plan empowers its customers to stay connected without interruptions.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
