Music and Youth
Vh1 Supersonic to bring the best EDM artists to Goa in December 2014.
MUMBAI: Vh1 Supersonic that began last year will continue to enthrall audiences this year too with world renowned artists like Paul Van Dyk, The Chainsmokers, Stanton Warriors, BL3ND, Funkagenga, Hook N Sling, Mark Knight, Mat Zo, Maya Jane Cole and many more turning up on Candolim beach in Goa from 27-30 December 2014.
The creators of Vh1 Supersonic, LIVE Viacom18 have decided to take the annual event for just four days, this year and have offered a year-long set of experiences through multiple brand extensions. Vh1 Supersonic 101 (campus gigs), Vh1 Supersonic Club Nights and Vh1 Supersonic Arcades (outdoor arena events) will take fans far beyond the main festival and enable them to engage with some of the most popular DJs in their home towns on an on-going basis.
Viacom18 INS senior VP and business head Jaideep Singh said, “Utilizing our numerous platforms across the live music and entertainment sector, our vision at LIVE Viacom18 is to reach out to aficionados of music, ignite the collective passion for dance music and fulfil the needs of devoted music lovers that at the moment, are not being met in the current Indian music festival market”
Party-goers can kick back in one of the numerous hangout zones, filled with fun activities; lose themselves in a novel from the onsite library; weave through the larger than life art installations; strike a bargain at one of the stalls in the hippy market; join in the beach sports and stay active with Zumba lessons in the fitness corner; or indulge in some of the finest cuisine that India has to offer.
LIVE Viacom18 has chalked out a 360 degree campaign for Vh1 Supersonic 2014 that will spread over print and digital platforms, which will be mainly focused in Mumbai, Delhi and Bangalore but will also extend to five other cities across the country. With over 200 cab covers, Out of Home advertisements, Radio spots, DSA’s and digital activation, LIVE Viacom18 is leaving no stone unturned to ensure that Vh1 Supersonic becomes an affair to remember. They’ve also roped in 300 campus ambassadors to bring the spirit of the event alive on college campuses across India.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
