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Vh1 India celebrates 2 million likes on Facebook
MUMBAI: Vh1 India has become the first English entertainment channel in India to have two million fans on Facebook.
The international music channel has built a continuous relation by connecting with its viewers through birthday celebrations, dedications, paying homage to famous artists and by presenting the best in international music.
Recently, the channel has launched a music streaming app – Vh1 Pulse for the music lovers. The app has a series of contests like the ‘Ticket 2 Ride‘ where the winner gets a chance to attend concerts of different artists and to become a part of different events abroad.
Concert tickets, official merchandise and meet and greets are some of the other things that fans have been able to enjoy over the years.
Talking on the achievement Ferzad Palia English entertainment Viacom18 senior VP and GM said, “A big thank you to all our ardent fans for helping us reach this mark. It truly feels wonderful to know that the channel has got 2 million likes on our Facebook page which only goes to prove their loyalty. Vh1 India re-affirms the endeavour to provide its fans with cult entertainment.”
Digital Media VP and business head Rajneel Kumar added, “This is definitely a time for us to celebrate. We are extremely thrilled at reaching this milestone figure. Vh1 has always been a leader in engaging with its fans on digital platforms. This just goes to prove that our efforts have paid off and our fans like the content. We really can‘t thank them enough.”
To celebrate this occasion, Vh1 has lined up some plans for its fans. The channel will be holding a two-week ‘Superfan Contest‘ to find the biggest fans of the channel. These fans will be shortlisted on the basis of their knowledge of music and the latest trends. Ten lucky winners will get a chance to win gratifications such as free passes to Vh1 associated events and much more. Few winners will also be able to cover Vh1 events across India and reviews new albums and videos.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
