Applications
Verizon Terremark cloud gives Panviva a push in service-delivery time
MUMBAI: Panviva has chosen Verizon Terremark’s private cloud to transition its flagship enterprise solution, Support Point. The decision has helped facilitate an important strategic direction for the company’s chief information officer – transforming Support Point into a SaaS-ready solution that easily scales to Panviva’s growing global customer base.
As a result, Panviva will now deliver Support Point to customers 90 per cent faster than before, enabling the company to offer its services at a more competitive price point and also frees up employees to focus on the customer experience, rather than the delivery process.
Support Point offers real-time guided navigation to improve efficiency and accuracy in modern contact center and customer service environments, as well as highly regulated or complex work environments. Support Point guides leading organisations through complex policies and systems, and helps them to outperform their competitors and reduce operating costs, while maximising the end-customer experience.
“We have over 200,000 users in 37 countries who count on us to deliver a product that adds genuine value to their service levels and operations,” said Panviva’s chief information officer Ben Cordeiro. “This requires us to be relentless in seeking out new technologies and innovations that will become that next differentiator, the thing that carves out another 10 per cent from end-customer wait times or adds another way to simplify compliance for end users. Most importantly however, all this needs to happen seamlessly. “In Verizon, we have found a partner that is not only helping us make a measurable difference to our service delivery, but has also provided us with a secure and globally scalable platform that is coupled with the transformation of our product and international expansion of our business,” said Cordeiro.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
