I&B Ministry
Venkaiah Naidu gets additional charge of MIB; Manoj Sinha bags Communications portfolio
NEW DELHI: M. Venkaiah Naidu is the new boss for India’s media and entertainment sector at Ministry of Information & Broadcasting (MIB) as the senior minister replacing Arun Jaitley who continues to be country’s finance minister.
Similarly, there’s a new Communications boss at the Capital’s Sanchar Bhawan that houses one part of the Ministry of Communications & Information Technology (MoCIT). Manoj Sinha will hold independent charge of Communications portfolio in the bifurcated MoCIT.
Earlier MoCIT minister Ravi Shankar Prasad retains control over IT & Electronics departments in MoCIT, while being given additional charge of Ministry of Law.
Prime Minister Narendra Modi affected a reshuffle of his Cabinet on July 5, 2016, bringing in new people as senior and junior ministers and re-jigging portfolios of some existing ministers. With the induction of the newcomers, the council of ministers has been expanded to 78 members.
Both Naidu and Sharma, at the helm of crucial ministries, have additional responsibilities too.
While Naidu also holds charge at Ministry of Urban Development Housing and Urban Poverty Alleviation, Sharma too is a junior minister at Ministry of Railways.
Naidu will be accompanied at MIB by Olympics medallist-turned-politician Rajyavardhan Singh RathoreRajyavardhan Singh Rathore, who continues as the junior minister.
It remains to be seen how quickly the new ministers grasp complex issues such as digitisation, broadcast licences, content regulations, Net Neutrality, spectrum auctioning, while keeping pace with newer technologies being embraced by India’s media & entertainment and communications sectors.
Political observers of India’s complicated polity were divided in their opinion on whether the Cabinet reshuffle reflected talents been rewarded or people given ministerial berths with an eye on some up and coming State-level elections that are crucial for the nationalist BJP, which leads the government in New Delhi.
I&B Ministry
Digital radio, D2M tech set to reshape broadcasting and public messaging
Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem
NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.
According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.
D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.
At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.
Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.
The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.
In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.
Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.
