iWorld
Vavo Digital announces collaboration with six content creators for LinkedIn
Mumbai: Vavo Digital has initiated a structured initiative to lend a fresh perspective to influencer marketing by exploring the coming-of-age social media platform LinkedIn.
At the onset of this pursuit, Vavo Digital identified and signed up six key influencers. In the upcoming quarter, it aims to onboard 50+ talents on LinkedIn and further boost influencer marketing on this digital platform created especially for professional relationships.
By onboarding personal branding experts Punita Parekh, M. Ayushi, and Shubhangi Madan, chartered accountant Palak Rathi, financial analyst Siddhant Garg, and audit analyst Sanskriti Pandey to facilitate collaborations with brands, the agency envisions assisting brands in reaching out to their target audiences through collaborations with these exclusive talents.
Currently, the influencers onboarded are predominantly in the finance category; however, the agency envisions expanding the portfolio by being more inclusive and acquiring talent across multiple categories like technology, career coaches, HR professionals, marketing, public speakers, and content writers/freelancers.
Commenting on the onboarding of these exclusive talents, Vavo Digital founder and CEO Neha Puri said, “As the first step towards establishing influencer marketing as a practical method on LinkedIn, the platform recently introduced a ‘creator mode’ that provides supplementary features and tools to users once activated. This significantly paved the way for content creators to establish themselves on LinkedIn. As an influencer myself, I view LinkedIn as an apt platform to associate with professional brands and gain a larger outreach. I believe it certainly helps to reach the right set of thriving entrepreneurs, as LinkedIn is home to all top decision makers, and that helps extensively in the appropriate development of emerging brands.”
At Vavo Digital, we are so pleased to have onboarded a talented set of independent content creators like Punita Parekh, M. Ayushi and Shubhangi Madan, Palak Rathi, Siddhant Garg, and Sanskriti Pandey from varied genres. We look forward to expanding the roaster and executing impactful campaigns for our brands. We aim to not only enhance the brand’s visibility but also create more engagement with the audience,” she added.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
