Hindi
Vashu Bhagnani presents Youngistan with son Jackky in the lead
MUMBAI: With movies like Ajab Gazab Prem, FALTU etc, actor Jackky Bhagnani has almost become a youth icon. Now, the actor will be seen in MSM Motion Pictures and Vashu Bhagnani, Youngistan, a love story set in the backdrop of Indian politics. The film, besides Jackky stars Neha Sharma, Farooq Shaikh and Boman Irani.
While the first schedule of the film has been shot overseas and Lucknow, the second schedule of the film will go on floors soon at the picturesque Taj Mahal in Agra making it the ideal locale to launch the film and its unique campaign titled “Yo Youngistan Go Youngistan”. Uttar Pradesh lends itself very nicely to this film that has a political backdrop. To add to it, Agra, a symbol of power and love supplements the entire setting. Yo Youngistan Go Youngistan is a ground rally that will travel across the country and collect youth pledges and will also see several youth icons from various walks of life join Jackky Bhagnani in getting the young Indians to pledge to vote. The campaign will also generate findings on the change Young India wishes to see in their policies and their politicians.
Jackky Bhagnani said in a press release, “For me as the name suggests Youngistan stands for the youth by the youth and of the youth of India. The film is a common live story in a very uncommon premise “.
The film is scheduled to release on 1 May 2014.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
