GECs
[V] revs into election gear
MUMBAI: Shunning the ballot box, a common trend in our country, will be tackled by Channel [V] with an election awareness drive called [V] The Big Vote in an endeavour to enlighten the youth of India on the key issue of casting one’s vote.
The campaign essentially designed to educate, involve and mobilize the younger citizens of India for the upcoming General Elections 2004 is part of Channel [V]’s Youth initiative programme.
[V] The Big Vote expected to take off by mid March will include various on-air and on-ground promotions, and will witness Channel [V]’s VJs Gaurav Kapur and Shruti Seth spearheading this youth initiative.
Outlining the objective of the drive, Channel [V] head honcho Amar K Deb says, “We’re bringing in the winds of change! It’s our way of getting the younger citizens of this country to appreciate and take advantage of their most fundamental right – the right to vote. Its all a part of Channel [V]’s Youth initiative programme, which will addresses issues that directly impact a Young India. [V] The Big Vote aims to educate them about the processes, engage them in discussion of their problems and issues and motivate them to make a difference by casting their vote. They’ve got to choose or they’re going to lose.”
The campaign will be divided in two phases, phase one tackling issues about eligibility, the process of registration and other details of the voting process. Phase two will facilitate the youth in various discussions, debates and dialogues, providing them with a platform to be heard and encouraging them to take a stand and place their vote according to the release.
Celebrities and musicians have also been roped in to impact the youth with these messages.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
