News Broadcasting
UTVi in content tie up with Business Standard
MUMBAI: UTVi, the soon to be launched English business news channel, has announced a content tie-up with financial daily Business Standard.
Aimed at augmenting the news content supply, UTVi will air BS Wire, BS Alerts and BS Breaking News along with the business bytes throughout the day, based on the merit of the news.
The strategic alliance will help UTVi to keep its audiences updated with the latest developments on the business news front, with inputs from Business Standard bureaus.
Business Standard editor TN Ninan says, “We are happy to partner with UTVi in this venture. This alliance gives us an excellent opportunity to combine the quality content of a business newspaper with the immediacy of television news.”
UTVi will get into the Business Standard news room to showcase senior journalists and subject experts. The views of these journalists and experts will be captured on air through programs such as a stock market preview in the morning, an edit page review or overview, and news items like “Tomorrow’s Headlines Tonight”.
The business channel can also showcase Business Standard’s research information. Business Standard in turn will publish extracts of interviews and stories telecast on UTVi , as well as occasionally print the highlights of big shows and interviews shown on the channel.
UTVi editor-in-chief Govindraj Ethiraj says, “We see considerable synergy and learning for us.”
UTVi already has a strategic content tie-up with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services.
