Music and Youth
UTV Stars to don new look
MUMBAI: UTV Stars is all set for a makeover. Come October and the music and feature based programming channel, will don a new look. Disney India, riding on the success of its youth entertainment channel-bindass, is all set to unveil a refreshed channel offering with a new brand proposition complemented with fresh packaging, new content and a new brand name, that will further fortify the bindass brand.
The channel will continue in its present avatar till September 2014. The change is in keeping with Disney India’s long-term strategy of building a set of formidable brands in India.
“Disney India is committed to serving audiences with differentiated multi-brand offerings in the television space. To that end, we are refreshing our product offerings in the youth genre, using brand bindass to create a new proposition for UTV Stars that is complementary to the bindass brand, and centered around themes and passions that drive Young India,” said Disney India vice president – content & communication, media networks Vijay Subramaniam.
“In one of the most dynamic media industries in the world, it has been our constant endeavor to continually refresh our offerings to stay ahead of the curve and serve our audiences and stake holders with quality content that raises the bar on engagement and relevance,” added Disney India vice president – revenue, media networks Nikhil Gandhi.
‘bindass’ is one of the first homegrown youth entertainment channel in India that has gone from strength to strength in the past few years. The channel has delivered genre defining shows and campaigns that have mirrored the realities, dreams and aspirations of the Indian youth to garner a cult following. The channel’s most recent initiative, ‘b for change’ and new shows such as Yeh Hai Ashiqui, Halla Bol and Change Ayega, Hum Layenge as well as old favorites in their new avatars such as Emotional Atyachaar have successfully reiterated bindass’ philosophy of ‘Enabler of Purposive Action’ to its viewers.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
