Factual
US youngsters hooked on to Net, TV say researchers
NEW YORK: Most teenagers and young adults in the US prefer surfing the Internet or watching television over reading for recreation, the US-based Centre for Media Research quoted from an eMarketer report recently.
The report stated that Harris Interactive and Teenage Research Unlimited surveyed 2,618 people in the age group of 13 to 24 in June, and found that respondents spend twice as much time per week watching TV as reading books or magazines for pleasure.
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Activity
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Hours per week
|
|
Internet surfing
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16.7
|
|
Watching TV
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13.6
|
|
Radio
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12
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|
Talking on phone
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7.7
|
|
Reading books/magazines
|
6
|
The survey said that the main reason cited among respondents for spending so much time online was the quality of “control” the Internet affords users. Users can personalize and manage their experience online more so than with any other form of media.
As for the type of website most in demand, teens between the ages of 12 and 17 spend an average of 26.6 minutes each day with instant messaging (IM) applications, 24.4 minutes per day with game sites and a whopping 41.5 minutes per day on sites with some sort of corporate presence, comScore Media Metrix determined at the end of 2002.
eMarketer stated that by the end of 2003, roughly 17 per cent of US Internet users will be in nine to 17 age group and about 29 per cent in the 18 and 34 age group.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
