GECs
US networks to mark second 9/11 anniversary quietly
NEW YORK: The second anniversary of the events of 9/11 is expected to be a quiet affair for American television networks.
While there will be news stories, broadcasters do not plan to interrupt their regular schedules unless something else should happen. The scenario was completely different last year when broadcasters used the day to air round the clock specials.
An AP report indicates that while NBC, ABC and CBS have not yet finalised things, they do not anticipate having any 9/11 specials in the prime time band. The networks are waiting to see if New York City will announce any commemorations that they feel are worth covering. ABC indicated that its regular news programmes will examine whether or not Americans are safer than before 9/11.
The network will assess the level of damage done to Osama bin Laden’s terrorist network, whether the money used to prevent and respond to terrorist attacks was well-spent and the balance between civil liberties and domestic security.
That the second anniversary is not high on the priority list can be gauged from the fact that CBS plans to rerun Scott Pelley’s interview with President Bush conducted last year on 8 September. The terrorist attacks have become more of an ongoing story and will be treated as such.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
