GECs
US consumers increasingly interested in HDTV: Dove study
BOSTON: Awareness of high-definition television (HDTV) among US consumers is quite high, according to a newly-released Dove Consulting study. Eighty one per cent of survey respondents expressed general familiarity with HDTV. Nearly, 13 per cent of consumers indicated that they currently have an HD-capable TV.
Not too along ago, the concept of HDTV was alien and the question of ownership did not come into play. Of those surveyed, six per cent of all consumers have purchased an HDTV within the past six months.
Additionally, 7.6 per cent of consumers are considering buying an HDTV within six months. Around 47 per cent said that they would consider making this decision within the next three years. Conversely just 13 per cent expressed disinterest.
The Dove 2003 HDTV Survey examined consumer awareness of HDTV, interest in viewing HDTV, links between types of programming and HDTV, and consumers’ willingness to pay for HDTV programming. The survey was administered via email to consumers in the US. The firm received 1,658 completed responses over a two-week period.
Additional highlights from the study include:
* People with HDTVs watch twice as many DVDs per month than non-HDTV consumers.
* Thirty-two per cent of all HDTV owners surveyed indicated that they would consider switching providers for HD programming.
* More than three-fourths of HDTV owners are willing to pay a fee for an HD programming package.
* HDTV owners are more interested in sports content. HDTV creates a high value proposition for people who value the audio and sharp visual images associated with a sporting event.
MD Dove’s Consumer Broadband practice Bob Davis said:” HDTV owners have the potential to become very valuable customers through fee-based and subscription services.”
Davis states that Dove has been advising clients in the Consumer Broadband industry for ten years. “We have worked with a variety of cable operators, cable networks, equipment manufacturers, and other broadband service providers on strategy, organisation design, new product development, and brand,” Davis adds.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
