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US-based Telugu channel Sneha TV set for full-fledged launch

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MUMBAI: The Telugu regional language television universe continues to expand.

Telugu speaking Indians living in the US and Europe have reason to cheer. Virginia-based Sneha TV will soon offer round-the-clock programmes targeted at Indian Diaspora in both the US and Europe.

The channel, which was launched in a few US cities with one hour of programming in 2002, has also inked a deal with Telugu news channel TV9 for news telecast. According to the deal, TV9 will provide hourly news packages to Sneha TV.

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“It is a cross-connection between their motherland and their adopted country,” Sneha TV president and CEO Ramesh Annamreddy was quoted in media reports as saying.

The channel will be telecasting a package offering a mix of movies, film- based programmes, serials, other entertainment and news on Andhra Pradesh. According to Annamreddy, a survey conducted by Sneha TV has shown that viewers are looking for quality entertainment, not films and serials — the reason being, DVDs of the latest Telugu movies are available in the market.

Sneha TV was launched by a group of investors with an initial investment of $1.5 million. Reports suggest that the channel now plans to raise $2 million through venture capital funds. The subscription for the channel is $14.95 per month.

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WITT Summit 2026 concludes in New Delhi

Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.

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MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.

Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.

The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.

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On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.

Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.

The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.

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In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.

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