iWorld
US-based Flickfusion Media’s Chull OTT launches with a bang, promises unfiltered stories for India’s restless streamers
MUMBAI: In a market already brimming with over-the-top content, a new disruptor has made its debut with more ‘chull’ than chill. Flickfusion Media INC, a U.S.-based digital media company, officially launched Chull OTT in India, aiming to rewrite the rules of streaming with stories that are unfiltered, unafraid, and unapologetically local.
Launched from Mumbai, the platform draws inspiration from the Hindi slang ‘chull’ — that unstoppable itch for change. And that’s precisely what the platform claims to bring to India’s estimated $13 billion OTT market by 2030. While global giants continue to churn out algorithm-tested content, Chull OTT bets on regional narratives, experimental formats, and bold, emotionally resonant storytelling.
“We’re here to shake things up by offering fresh, bold, and emotionally gripping stories that mainstream platforms often overlook,” said Flickfusion Media INC CEO Deepak Joshi. “India’s vibrant storytelling culture deserves a space where creativity isn’t restricted by formulas — and Chull OTT is that space.”
The platform enters the scene with a slate of multi-language content across Hindi, Tamil, Telugu, Kannada, and Bangla.
The promise?
Uncensored originals spanning drama, comedy, and documentaries. An AI-powered recommendation engine tailors content based on viewing behaviour, while the app is fine-tuned for low-bandwidth environments — a nod to India’s thriving tier two and tier three markets.
Chull OTT also comes armed with a clean, user-friendly interface and aggressive pricing. Subscriptions start at Rs 79 a week, Rs 149 monthly, Rs 329 quarterly, and Rs 579 annually — designed to fit screens and wallets alike.
Collaborations with regional creators, local production houses, and telecom partners are already underway. The company has promised strict adherence to data privacy and cultural sensitivity standards, hoping to build trust as well as audience share.
Whether it is a gritty docuseries about small-town India, a rebellious rom-com, or a no-holds-barred stand-up special, Chull OTT says it isn’t playing safe — and that might just be its most binge-worthy promise.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
