e-commerce
UpGrad for Business to impact 1mn plus professionals in the workforce
KOLKATA: Edtech platform UpGrad is all set to add yet another milestone to its credit by impacting additional one million plus professionals in the workforce through its b2b offering, UpGrad for Business.
Realising the importance of reskilling and the pace of digital transformation accelerated by Covid2019, companies across various sectors such as PSUs (Power Grid Corporation of India), ITeS (Hewlett Packard Enterprise), manufacturing (Welspun Group), consulting (PwC), analytics (Fractal Analytics), BFSI (HDFC Life Insurance), media (Bennett, Coleman and Company Ltd) and PR (Adfactors PR) among others have chosen upGrad for Business as one of their most trusted learning and development (L&D) partner.
With industries racing towards being data-driven, organisations seek to have the twin power of data and technology to add to their competitive advantage. Data skills have turned into the single largest skill gap in organisations followed by digital technologies. In order to address these skill gaps, UpGrad for Business has aligned its programs across the critical pillars of data, technology, management and behavioural skills.
According to a report titled, The Human Impact of Data Literacy by Accenture and Qlik, despite nearly all employees (83 per cent) recognising data as an asset, few are using it for informed decision-making. While 53 per cent of employees trust their decisions more when they are based on data, four in five (80 per cent) still frequently defer to a “gut feeling” rather than data-driven insights when making decisions.
UpGrad for Business president (head) Minaxi Indra commented, "The UpGrad for Business team is customer-obsessed and takes pride in ‘hyper-contextualising’ learning for our customers. We build industry-relevant case studies based on the customer's industry and their business needs. Our focus on creating a specialist-level workforce makes us a pioneer in the online b2b learning space. We ensure our customer's workforce contributes to their organisational business outcomes by learning from our world-class university partners. UpGrad for Business enables leadership competency building and a future-forward business across entry-level and middle management employees."
PwC US Advisory director Deepesh Hiran further added, "UpGrad has a very strong brand name from an analytics perspective in the market and a very strong client portfolio. We realised that the maturity of understanding the analytics business and the maturity of the analytics content was reflecting while we were evaluating upGrad as a partner."
UpGrad for Business aims to build a lifelong learning partnership with firms and organisations to deliver expected and exceptional outcomes. Today, as companies are continuously transforming, the L&D culture is evolving too. Organisations need to adapt their corporate training strategies to keep abreast with the changing business needs. Keeping the speed and scale of digital transformation in mind, UpGrad for Business is focused on delivering measurable business efficiencies for organisations across employee productivity, business profitability and growth.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
