Universal McCann inks deal with DoubleClick in US

NEW YORK: DoubleClick, a leading provider of tools for advertisers, web publishers and direct marketers has announced an exclusive US-based ad management and media planning agreement with Universal McCann, one of the world’s largest media services companies.

Under the terms of the agreement, DoubleClick will be the preferred ad management and media planning provider for all Universal McCann Interactive offices including New York, San Francisco and Los Angeles, and its affiliates including Zentropy Partners Midwest and Temerlin McClain.

DART for Advertisers and MediaVisor, a hosted, web-based campaign management workflow solution, will be the preferred solutions for Universal McCann and its affiliates. As part of this relationship, Universal McCann will recommend both DoubleClick’s DART for Advertisers and MediaVisor solutions to any clients for whom the company implements third party ad serving.

DoubleClick’s tools will help Universal McCann increase their online advertising efficiency and effectiveness by streamlining the ad management process and will provide insightful return-on-investment reporting.

DoubleClick provides comprehensive online advertising solutions to more than 380 advertisers and agencies, including all of the top ten global advertising agencies. DART for Advertisers is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively. Additionally, DoubleClick also offers DART for Publishers and DART Enterprise ad serving solutions that help publishers monetise their content and generate revenue.