Unity Group to launch Hindi news channel

MUMBAI: Unity Group, a part of Softline Media and Rasthtriya Outdoor Advertising, is all set to launch two channels this fiscal.

The company will launch a Hindi news channel, Unity News, and a Hindi agricultural channel called Hariyali, says a source close to the development.

“We have obtained license from the government for both the channels. The dry run for Hariyali will start in mid-September, while Unity News will commence in January,” confirms the source.

Hariyali will be headed by Rakesh Sharma, who was earlier with Jain TV. The channel will extensively cover agriculture in India with a mixture of education and information as its programming mix. The content on the channel will lay a special emphasis on issues like agriculture, health, community building, kisan chaupal (farmers discussion), self-employment schemes and women.

Rashtriya Outdoor Advertising earlier owned the religious channel Sadhna, which was later acquired by Triveni Group. As reported earlier by Indiantelevision.com, the Triveni Group will re-launch the religious channel.