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Unites with Moj on World Music Day to celebrate the universal language
Mumbai: In a diverse world with varying languages, cultures, and borders that divide, there exists a remarkable force that surpasses all barriers: MUSIC. With its immense power, music can bring forth joy, happiness, and a profound sense of unity among individuals from every background. Regardless of spoken language or embraced culture, music resonates deeply within every heart and soul. It forges connections between individuals, stirs emotions, and gives rise to indelible memories that transcend the limits of language.
This World Music Day, Moj- India’s short video app, is all set to set the stage on fire with an electrifying celebration by embracing the mesmerising theme of “Music Needs No Language”. The captivating brand film showcases the sheer beauty and diversity of music in India featuring the soul-stirring rendition from Saregama’s vast music library like Sach Keh Raha Hai Deewana in Bengali by the extraordinary Moj talent, Shubhadeep Bose. The enchanting voice of Romi Mukherjee in her Bengali version of Zara Zara takes you on a magical journey. Jashan Preet Masih mesmerises us with his energetic Punjabi performance of Roop Tera Mastana, followed by Mount Mullick’s captivating Bengali rendition of the same song. Brace yourself for more musical marvels, such as Jagtar Singh’s talented Punjabi rendition of Tumko Dekha Toh Yeh Khayal Aaya, and Roger Gabriel’s electrifying Tamil version of the crowd favourite, Ek Ladki Ko Dekha Toh Aisa Laga. The brand film is a testament to the universal power of music, transcending language barriers and bringing people together in a harmonious celebration. It is an enchanting showcase of talent, where these gifted artists lend their voices to create a truly magical experience.
Alongside an impressive lineup of performances, Moj extends an invitation to its users to engage in the thrilling in-app challenge, #MusicDay. This challenge serves as a platform for users to showcase their musical talents and immerse themselves in the captivating content crafted by gifted individuals hailing from diverse regions. It presents an opportunity to witness the extraordinary musical abilities thriving within the Moj community and forge connections with fellow music enthusiasts around the globe. Moreover, throughout the week-long celebration, Moj will host a series of live performances on Moj Live. Renowned artists such as Meghna Mishra, Varsha Singh Dhanoa, Varun Jain, and Charu Semwal will enthral audiences with their soul-stirring renditions and high-energy acts. These artists have made a profound impact on the music industry and are poised to deliver unforgettable experiences to viewers.
Embark on a remarkable journey with Moj during the World Music Day celebration from 19 to 23 June. Prepare to immerse yourself in the enchanting magic and boundless joy of music, as you connect with a vibrant global community of music enthusiasts. Brace yourself to be inspired by exceptional talent from all corners of the world. This celebration guarantees an unforgettable experience for all participants, leaving lasting memories etched in your hear.
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Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
