iWorld
Under 25 crosses 1m downloads, pays out six crore to students
MUMBAI : Under 25, the flagship youth platform from Collective Artists Network, has hit one million downloads, cementing its status as one of India’s fastest-growing student-first communities.
With over 4 lakh monthly active users, the app has become a digital playground where students create, connect and cash in. In just 18 months, it has paid out more than Rs 6 crore to 1.5 lakh students, hosted 600+ events across 25 cities, and powered the creation of 2.5 million pieces of content.
“This is the largest youth cohort India has ever seen — they are digitally native, culturally aware, and deeply expressive,” said Collective Artists Network founder & group Vijay Subramaniam.“Under 25 has done what few platforms have managed to do: bring this generation together in one place, on their terms. It’s not just an app, it’s a cultural engine built for the future of India.”
“What excites me most is how quickly this has grown, not just in numbers, but in energy,” said Under 25 CEO Jeel Gandhi. “From students discovering new interests to finding their voice through content or showing up to events across the country, this isn’t just user growth, it’s real community. We’ve built something that belongs to them, and they’re building it with us.”
Having collaborated with 350+ brands, the platform is now set to supercharge engagement with Season 2 of its in-app campaign, Joyride Through the Universe, offering Rs 10 lakh in rewards.
For India’s Gen Z, it seems, Under 25 has become the ultimate extracurricular activity.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
