News Broadcasting
UK’s ITV and 3 announce 3G mobile content partnership
MUMBAI: UK’s commercial broadcaster ITV and 3, the UK-based mobile media company, have announced a far reaching output deal that delivers Britain’s most popular shows to mobile.
The partnership will mean content from ITV’s biggest programme properties is made available to every 3 customer, beginning with the latest series of “I’m A CelebrityGet Me Out Of Here!”
The content partnership, which will initially last for one year, enables 3’s growing 3G enabled customer base to watch live TV, as well as clips and highlights from ITV’s hit shows. Alongside I’m A Celebrity, this will include Emmerdale, Coronation Street and other high-profile regular shows and one-off specials in 2006, states an official release.
The ITV content will be designed specifically for the mobile platform and will include highlights and behind the scenes footage. 3G handset owners – including 3’s 3.2 million customers – will be able to watch I’m A Celebrity’s Bush Tucker trials on the handset before they air on terrestrial television, the release adds.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
