Hindi
UFO Moviez launches Nova Cinemas to fuel screen growth in non-metros
MUMBAI: UFO Moviez India has launched a franchise brand called Nova Cinemas under its subsidiary Valuable Digital Screens Private Limited (VDSPL).
With this asset light initiative, VDSPL aims to recreate the screen growth in non-metro regions across India. Under Nova Cinemas, VDSPL will encourage local entrepreneurs to own and operate Nova branded theatres in various parts of the country.
Contractually, Nova franchisees shall be required to use UFO’s service offering thereby providing a dedicated and captive customer base for UFO’s digital cinema & advertising business.
The theatres will operate as franchisees of VDSPL. Local entrepreneurs will be primarily responsible to make the requisite investment for setting up of the theatres and will also be responsible for day to day operations of their theaters.
VDSPL will ensure that the theatre is set up at a competitive cost for the franchisees. VDSPL will also grant rights to use the brand ‘Nova Cinemas’ to the local entrepreneurs for a fee and take end to end responsibility of providing theatrical technologies as well as sourcing of film content.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
