e-commerce
Uber lets teens sign up on app as parents keep watch on every ride
MUMBAI: Teens can now call their own rides but mum and dad still get to ride shotgun. Uber has rolled out a new update in India that lets teenagers sign themselves up on the app under Uber Teens, giving them newfound independence while keeping guardians firmly in the loop.
The move marks a big step in Uber’s family-focused revamp, which also includes refreshed features for both Teens and Seniors. The self-onboarding option means teens can create and manage their own Uber accounts, while parents retain full visibility over every trip from live tracking to fare details.
And there’s more than just freedom on offer. Teens can now enjoy Uber One membership benefits, mirroring their guardian’s perks such as cashback and discounts. Every family ride now contributes to a shared reward pot through the Family Hub, where savings multiply the more members use Uber.
“Teens today are far more independent, and we wanted to give them the flexibility to manage their own Uber accounts safely, with guardian approval,” said Uber director of consumer growth for India and South Asia Shiva Shailendran. “At the same time, we’re making it easier for families to stay connected on the platform so that everyone from teens to seniors can travel comfortably and confidently.”
Uber’s upgrades also make family travel simpler. Users can now set up a Family Profile without needing a shared credit card, each member can pay using their own method, whether it’s digital wallets or cash. That means no more “Who’s paying for this ride?” debates at the door.
And while teens are getting a tech-savvy upgrade, seniors aren’t being left behind. Uber has introduced a dedicated Seniors profile, offering a lighter, more accessible experience. The interface features bigger text, simplified screens, and fewer buttons, automatically switching to “Simple Mode” for ease of use. Guardians can help manage these profiles, track rides, and even set up saved destinations for elderly family members.
The updates reflect how modern Indian families are evolving juggling digital convenience, safety, and shared autonomy. For Uber, the message is clear: whether you’re a teen heading to tuition or a senior visiting the doctor, there’s now an Uber made just for you.
In India’s increasingly multi-generational tech landscape, Uber’s latest ride seems perfectly tuned giving freedom to the young, comfort to the old, and peace of mind to those in between.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
