iWorld
Twitter hires Sonali Malaviya as head – business marketing
MUMBAI: Twitter has appointed Sonali Malaviya as country business marketing head for India as part of Twitter’s Global Business Marketing team (GBM).
She will be based at the Twitter office in Delhi and report to Twitter international marketing director Frederique Covington, who is based in Singapore.
Malaviya will be responsible for marketing and messaging that helps businesses understand and embrace Twitter’s advertising solutions in India. She will set the vision for business marketing strategy, segmentation, and events. In her role, she will create and evolve the Twitter story to win the hearts and minds of advertisers and agencies, while resonating across the broader advertising spectrum.
Covington said, “India is one of our key growth markets for Twitter in Asia Pacific and we are committed to delivering more value to the local advertising community through real-time marketing solutions. We are excited to have Sonali join the Twitter flock and to further educate and engage with brand advertisers and agencies in India through her vast experience and expertise.”
Malaviya added, “Twitter is the place for discovering what’s happening in your world right now, sharing your interests with others, and expressing your thoughts and opinions. As an individual, those are traits that I identify with and it’s truly amazing to have the opportunity to live my passion at Twitter. I’m thrilled to be joining a supercharged team and contribute my media agency experience to Twitter at this exciting time of digital transformation for brands in India.”
With more than 15 years’ of experience in the marketing industry, Malaviya previously worked at GroupM. Prior to that, she worked at PHD in Dubai, and at Roy Morgan Research in Australia.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
