News Broadcasting
Twists in the tales on Star Plus
MUMBAI: ‘Change is always constant’,as far as Star Plus is concerned.
After the launch of six new shows in January 2003, Star Plus is now focussing on revamping the existing shows to keep loyal viewers happy and looking out for more.
Kyunki …. , Kahaani… and Des Mein Niklla Hoga Chand, the three soaps which garner enviable TRPs for the channel, “are heading for dramatic twists and turns in their storyline” say Star officials.
Interestingly, Des Mein….., the weekly on Star Plus has adorned a new look in terms of montage and is headed for an unexpected twist in storyline.
Reliable sources confirm that the male lead, Dev (played by Varun Badola) who is torn between love for his wife Pammi (played by Sangeeta Ghosh) and Anu’s ( played by Sweta Keswani) gameplan will die, thus giving an unexpected turnaround to the serial.
“The audience is in for a big surprise. I am thoroughly enjoying my role in Des Mein …… as it’s going to undergo a dramatic change,” said Sweta Keswani who refused to divulge further details.
Kyunki …. and Kahaani … too, as reported earlier are headed for an overhaul. Kyunki has already moved to Australian shores and a few upheavals in the lives of central characters are in the pipeline. Though one can slate the so called ‘dramatic twists in storyline’ as attempts to lure viewers during the World Cup, only time will tell if they succeed. However , presently the strategy adopted by the channel seems to be working to its benefit.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
