iWorld
TVF: From Roommates to Inmates
MUMBAI: After the success of The Viral Fever’s Permanent Roommates series, the web content producer is back at it with a new plot in TVF Inmates. Three boys and two girls with outrageous personalities share a house in Mumbai.
The five episodes series is a comic representation of the lifestyle of urban millennials who stick together despite hell breaking loose. It was launched on 13 October.
Talking about the refreshing content AVP content strategy Shreyansh Pandey said, “Lights, Camera.. Experiment!’ has always been the motto behind the story-telling at TVF. With TVF Inmates, we wanted to bring alive the phase of friends living together. It is a process wherein strangers become friends and become a very important part and parcel of our personal lives.”
Talking about partnering with TVF, Midas Care director Shivangi Gupta said, “Spraymintt as a brand offers a very innovative product. Right from the medium of delivery – a mouth freshener spray can, to the product itself – over eight flavors that make you kiss ready in just one sec! So who better to collaborate with than the forever innovating TVF. It took me just one second to decide on backing TVF Inmates.”
The main characters in the series are played by Raghav Kakkar, Ashish Verma, Akansha Thakur, Mukti Mohan and Kashyap Kapoor.
TVF Inmates is set in a 21st century Mumbai apartment, a group of friends, who fight, bicker yet support each other. Each day is a new story as these friends maneuver in a way that brings out their best and the occasional worst.
The series is based on five different personalities: Rahul (played by Raghav Kakkar), who is a rich Delhi boy with a heart of gold and the acting talent of a laughing gas cylinder, Madhav (played by Ashish Verma), is a corporate hotshot with zero history of proximity with women, Richa (played by Akansha Thakur), a casting director who is just living her life one step at a time, Kay (played by Mukti Mohan who makes her web-series debut), a wannabe DJ who is fed up of Goa and her half-brother Fooga (played by Kashyap Kapoor), whose search for his long-lost gangster father is going nowhere. Their problems are modern, their reactions Indian.
The story of TVF Inmates has been written by Raghav Raj Kakker & Kashyap Kapoor, directed by Yazad Anklesaria and developed by Shreyansh Pandey.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
