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TVF appoints Amritansh Vajpeyee as associate producer/ head – new initiatives, strategy, IP & growth
MUMBAI: The Viral Fever (TVF) has handed a wider mandate to Amritansh Vajpeyee, elevating him to associate producer and head of new initiatives, strategy, IP and growth, as the digital studio sharpens its push on original intellectual property and scalable formats.
The move crowns a swift in-house ascent. Vajpeyee has spent over three years at TVF, working across the president’s office, the executive producer’s office and development and innovation, before a stint as AVP. Each role tightened his grip on the levers of content, strategy and incubation inside one of India’s most influential youth-focused studios.
Before TVF, Vajpeyee built a hybrid profile straddling storytelling and law. He wrote for Pratilipi, trained in entertainment law at DSK Legal and handled IP-focused roles at TINNUTS and research centres linked to NLSIU Bengaluru. Early internships at SVF Entertainment and Hoichoi added on-ground exposure to production ecosystems, while a brief stint at Bharat Heavy Electricals Limited rounded out a varied start.
For TVF, the elevation signals a preference for home-grown leaders who understand both the creative and commercial maths of streaming. For Vajpeyee, it is a bet that breadth beats linearity in the creator economy.
As platforms chase durable franchises over fleeting hits, TVF is doubling down on people who can spot, shape and scale ideas. Vajpeyee now sits at that crossroads—where scripts meet spreadsheets and IP is the real star.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
