News Broadcasting
TV9 Network partners with All Out and IMA to take a big bite out of dengue this year
MUMBAI: As the monsoons roll in, so do the mosquitoes. But this time, India’s battle against dengue is getting a prime-time push. On World Dengue Day 2025, TV9 Network joined forces with mosquito repellent brand All Out and the Indian Medical Association (IMA) to launch the ‘Saath Ladenge Dengue Se’ campaign—a multi-day, multi-platform blitz to inform, engage and mobilise citizens in the fight against mosquito-borne illnesses.
The campaign kicked off with a bang on 15 June, aiming to reframe the narrative around mosquitoes from minor irritants to major health threats. With cases of dengue rising across India, the initiative makes a timely intervention by focusing on prevention, awareness and collaboration.
“At TV9 Network, we believe in using the power of media to drive meaningful change. Through our partnership with All Out, we are not just broadcasting a campaign, we are enabling a nationwide movement to fight Dengue with knowledge, urgency, and unity”, said
TV9 Network CRO Amit Tripathi.
The campaign’s media rollout includes broadcast across six regional TV9 channels—Hindi, Kannada, Telugu, Marathi, Bangla and Gujarati—tapping into the network’s linguistic diversity and regional reach. Households from Kolkata to Kutch are tuning in to specially curated vignettes and anchor-led explainers, busting myths and spelling out symptoms in bite-sized doses.
TV9’s ‘Doctor Bytes’ series features IMA-affiliated experts dishing out simple, actionable guidance. From recognising early warning signs to listing do’s and don’ts, the message is clear: mosquitoes may be small, but the consequences aren’t. The messaging is concise, the delivery clinical.
“Awareness is the first step toward prevention. With ‘Saath Ladenge Dengue Se, An All Out initiative’ we are blending credible medical insight with high-impact storytelling to empower families across India,” said Raktim Das, Chief Growth Officer, TV9 Network.
Brillon Consumer Products MD & CEO Ratanjit Das said, “All Out has always stood for protecting families from mosquitoes and the diseases they cause. Awareness on vector borne diseases is still very low in India today. With Dengue on the rise, we felt the need to increase our efforts on educating consumers and work with credible partners to create mass awareness. All Out’s ‘Saath Ladenge Dengue Se’ campaign is a step towards that goal”.
The campaign reaches a crescendo with a national-level televised panel discussion on TV9 Bharatvarsh, bringing together doctors, public health experts and IMA representatives to discuss real-time risks, misinformation, and the need for a multi-sectoral effort in tackling vector-borne diseases.
“Preventing vector-borne diseases is a public health priority. Diseases like Dengue cannot be tackled in isolation by one individual, it needs all stakeholders coming together and collectively finding solutions. Indian Medical Association is proud to collaborate on this initiative to reach households with life-saving information”, noted
Indian Medical Association national president Dilip Bhanushali.
Not just resting on remote controls, the campaign also sees an aggressive digital play. TV9’s platforms are flooded with Instagram reels, Facebook explainers and X (formerly Twitter) threads—all designed to keep India swiping, scrolling and staying safe.
In a country where dengue still takes lives and mosquito bites often get shrugged off, this campaign is a wake-up call. It asks Indians to fight back not just with repellent, but with information.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
