News Broadcasting
TV9 enters Hindi heartland with TV9 Bharatvarsh
MUMBAI: TV9 News Network is all set to launch its national Hindi channel, TV9 Bharatvarsh, next month in Delhi. The channel is ready with its largest news studio in the country, which will use the best of AR and VR technologies, and BOT news tracker in its presentation.
Already a leader in regional media with six news channels in different parts of the country, this will be TV9 network's grand entry into the national media with its wealth of journalistic experience.
TV9 Bharatvarsh will strive to change national television with its unique style of aggressive presentation blended with investigative journalism that will focus on the rights of the people. The Hindi channel will bring back issues that really matter and use the medium of television keeping the core values of humanity and people's interests in the forefront.
Associated Broadcasting Company Private Limited (ABCL) was started in 2003 by a group of young journalists lead by Ravi Prakash as CEO. TV9 Bharatvarsh will be a free to air news channel. It will be available across all the platforms and will have a presence on cable, DTH and digital platforms worldwide.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
