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TV9 Bangla unveils Durga Puja song
Mumbai: Highlighting the spirit of Durga Puja in a unique style, TV9 Bangla launched a campaign showcasing popular areas in Kolkata frequented by pandal hoppers, including Bagbazar, known for its traditional theme, and Maddox puja, famous for its youthful crowd. It also mentions Bosepukur, which was among the first to introduce theme pujas in Kolkata and features the light and décor of Ekdalia Evergreen. Additionally, the song recalls notable pujas in Naktala and Samaj Sebi, among others.
The campaign features two protagonists visiting pandals across the city while the TV9 Bangla OB van travels to district hotspots in Bengal, including Hazar Duari, Bandel Church, and Cooch Behar Raj Bari. Highlighting the tagline “Na Dekhleyi Noye,” meaning not complete without seeing, the new campaign song emphasizes that the day’s news from TV9 Bangla is essential, just as seeing Ma Durga during Durga Puja is necessary, with the music capturing the festive spirit.
The campaign’s visuals combine AI and graphics, with hand-sketched and painted elements animated to match the background score. AI enhances the animation, and VFX is used for special effects after framing each shot.
The campaign song features contributions from NEO – The Creative Company as the agency, music composed by Ishaan, and vocals by Upal Sengupta.
On this occasion, TV9 Bangla managing editor and business head Amritanshu Bhattacharya asserted, “TV9 Bangla has been serving ground-breaking and factfinding news across Bengal. With Durga puja approaching, we are proud to present a contemporary puja release campaign that has a realistic touch of news. On deploying AI technology and graphical representation, this song will ring into the mood of festivities.”
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PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
