News Broadcasting
TV18’s creative arm ‘The Cell’ bags gold at Promax Asia PSA
MUMBAI: TV18’s creative team, The Cell has pocketed the Promax Asia PSA challenge gold award.
The objective was to create a hard-hitting film that would build awareness around the issue of child labour for the NGO Milk. The film was conceived and executed by the TV18 team has used ‘reversing time’ as a creative device, informs an official release.
TV18 Group Network creative director Zubin Driver believes, “We are very excited about this award, and thrilled because it has been conceived by one of the youngest teams in The Cell. Our creative output has only been getting better and better and we are a serious international quality phenomena now.”
The Cell is the in – house creative arm of the TV18 Group started in 2002. It has grown to be a strategic creative support for all the TV18 network clients and has broadened its scope to include film production for clients that advertise on the channel. It also conceptualizes and executes communication packages for clients that invest in the channel properties. The Cell designs the communications strategy, to fit seamlessly with the marketing strategy.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
