News Broadcasting
TV Today to get more pace with Tez
MUMBAI: The cat is out of the bag. Not content with dubbing Aaj Tak the country’s subse tez (fastest) channel in promotional activities, the Aroon Purie-controlled TV Today Network has decided to formalise the tagline.
The third channel from the stable, which was going by a working title of Surkhiyaan (headlines), has been finally christened Tez (meaning fast in Hindi).
The name has been shortlisted, probably, to allude to the fact that this channel would give news quickly. Tez, a Hindi language news channel, would be on the same platform as elder siblings Aaj Tak and Headlines Today — Insat 2E.
The channel, which has obtained most of the relevant government permissions necessary, is targeting a launch in the third week of August, but the plans might get delayed to early September, depending on the availability of boxes for the digital channel that has to be seeded in the market.
When contacted by Indiantelevision.com, the company refused to comment on the matter.
Although programming details relating to Tez are not forthcoming, broadcast industry sources indicate that the name suggests it would have elements of English sibling Headlines Today with emphasis on speed while delivering news.
The new product too would be digital free-to-air like Aaj Tak and Headlines Today.
Industry sources also pointed out that TV Today Network is looking at another channel, a Metro-centric product, which is slated to launch early 2006.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
