News Broadcasting
TV Today mulls Mumbai Aaj Tak
MUMBAI: TV Today Network is now eyeing a Mumbai-centric news channel after having recently launched Dilli Aaj Tak, which serves the National Capital Region (NCR).
On the sidelines of a book release function here today, sources in TV Today Network confirmed that Mumbai Aaj Tak is very much on the cards, but a time frame cannot be given at the moment.
The sources said the fate of Mumbai Aaj Tak channel would be formally decided after evaluating the numbers delivered by Dilli Aaj Tak.
What is more important, TV industry observers point out, is that the Aroon Purie-controlled network does not still have a full fledged infrastructure in Mumbai to support a 24-hour local channel.
The function yesterday marked the release of a Hindi book, Anchor and Reporter written by Aaj Tak deputy editor Punya Prasun Bajpai.
With the launch of Dilli Aaj Tak, TV Today Network has now successfully launched Hindi news space market leader Aaj Tak, English sibling Headlines Today and a Hindi version of Headlines Today called Tez.
While Dilli Aaj Tak has competition in S1, Sahara Samay NCR and Total TV, in Mumbai the field is more open since apart from Sahara Samay Mumbai, there are only cable news channels run by MSOs and cable ops.
TV Today Network posted an increase of 66.86 per cent in net profit at Rs 110 million for the quarter ended 31 March 2006 as against Rs 66.1 million for the corresponding quarter last year.
The total income of the company increased 25.83 per cent to Rs 514.4 million for the same quarter from Rs 409 million in a year ago period.
The TV Today scrip opened today at Rs 85 on the Bombay Stock Exchange (BSE).
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
