GECs
&TV to premiere ‘Baal Shiv’ on 31 August
Mumbai: Hindi GEC &TV is set to launch its new mythological show “Baal Shiv” on 31 August. The story of Lord Mahadev’s ‘Baal Roop’ will air every Monday to Friday at 8 p.m.
Produced by ZEE Studios, the show will depict the untold mythical story of the mother and son, Mahasati Anusuya and Baal Shiv and their eternal bond.
Baal Shiv features Aan Tiwari as Baal Shiv, Mouli Ganguly as Mahasati Anusuya, Siddharth Arora as Mahadev, Shivya Pathania as Devi Parvati, Krrip Kapur Suri as Asur Andhak, Praneet Bhatt as Narad Muni, Danish Akhtar Saifi as Nandi, Dakssh Ajit Singh as Indra, Anjita Poonia as Indrani, Ravi Khanvilkar as Archarya Dandpani, Rajeev Bhardwaj as Rishi Atri, and Pallavi Pradhan as Maina Devi, amongst others.
“Indian mythology is a treasure trove of extraordinary tales and our fascination with them is limitless,” said &TV, business head, Vishnu Shankar. “We have all grown up hearing them so many times and yet we never miss a chance to revisit them. Among these are the legends and tales of Lord Shiva and his various avatars. However, there is one ‘roop’ which is rarely spoken about and that is his ‘Baal Roop’.”
“At &TV, we are proud to present for the first time on Indian television this untold, unseen story of ‘Mahadev’s Baal Roop’ through our show ‘Baal Shiv’. Through this show we want to narrate the tale of his childhood and the beautiful relationship he shares with his mother Anusuya. We invite all our viewers and Lord Shiva’s ardent devotees to watch and enjoy it wholeheartedly,” he added.
ZEE Studios business head, Anshul Khullar shared, “We all have grown up listening to stories of Lord Shiva, but this endearing story of ‘Baal Shiv’ is a welcome change in the mythological space of Indian Television. The energy and the excitement with which this project is being worked upon are unprecedented.”
“I am very happy to be a part of the show and play Baal Shiv’s role. Lord Shiva is my most favourite deity, and I worship him. I know his ‘stutis’ by heart and can recite them effortlessly,” shared Aan Tiwari.
“Anusuya’s character is one of the most prominent roles in the show. She is the perfect balance of compassion and determination. As the head teacher of Gurukul, Anusuya takes care of its children as her own, imparts the best of her knowledge and cultivates discipline in them,” commented Mouli Ganguly. “She did not have any children of her own. So, she performed severe penance and received the boon to be Tridev’s mother. Her unwavering faith and devotion in her husband earned her the title of Mahasati.”
Siddharth Arora said, “I have this eternal belief that one doesn’t choose the role of Lord Shiva. It comes to them as a blessing from him! It is obvious how blessed I feel to have been chosen to essay Lord Shiv’s character. It is not the typical depiction of what the audience has seen before. Viewers will get to see a different side of him in the show. I hail from Banaras, the land of spirituality, and Shivji has been a huge part of my life. I have grown up listening to his tales and he is undoubtedly one of the most revered Gods on my side of the family and also personally for me. I could not have asked for anything more significant than essaying his character on screen.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
