GECs
TV tech savvy? Men from mars, so too women
MUMBAI: A new research study carried out in the US has demolished common gender stereotypes regarding consumer uptake of TV technology – specifically the notion that women are not tech savvy
Lyra Research, specialists in digital TV market research, has released a groundbreaking new DTV View report, “Her DTV: Women and TV-Technology Survey, 2005.” Based on a survey of more than 1,800 women and a comparative sample of more than 400 men, the report examines gender as a factor in the adoption and usage of a wide range of digital television products and services, including digital-cable and satellite TV, digital video recorders (DVRs), video-on-demand (VOD), and high-definition television (HDTV). It also explores gender’s role in shaping consumers’ attitudes toward these products and services.
“We set out to reality-test common gender stereotypes regarding consumer technology. What we found is that today’s women and men are much more alike than they are different,” comments Steve Hoffenberg, principal analyst for the DTV View report series and Lyra’s director of electronic media research.
“When it comes to choosing and using TV technology, this survey largely dispels the notion that women are not tech-savvy.”
Hoffenberg adds, “That is not to say that women and men always responded identically. For example, women are slightly heavier users of VOD, while men are slightly heavier users of DVRs. And women were less likely to say they are the decision makers when buying an HDTV set. But such differences are minor compared to the overall similarity of the genders’ experiences with digital television.”
“Her DTV: Women and TV-Technology Survey, 2005” is based on a comprehensive study of US adults conducted in March and April 2005.
Findings are cross-tabulated by demographic traits, with numerous charts segmented by respondents’ gender and marital status. The report is the eleventh in the popular DTV View series on the digital television market published regularly by Lyra Research.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
