GECs
TV related activity on Facebook five times more than on other social networks: Trendrr
NEW DELHI: A new study shows there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr.
The study follows a new partnership between Trendrr and Facebook that gives Trendrr preliminary access to previously unanalysed Facebook user engagement data relating to television content.
As part of that access, Trendrr CEO Mark Ghuneim has unveiled a new study that shows “there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr”, The size of the activity for one week in May was particularly evident for the chatter on social media networks pertaining to broadcast TV. That activity was seven times as large as all other social media networks combined.
But the TV-related activity was also enormous for cable programming, which was 4.5 times as large as the other social networks.
The Trendrr analysis also showed particularly high levels among viewers of dramas and comedies and among Hispanics, which other studies have found to be particularly heavy users of digital and social media.
“For example, Univision’s finale of Nuestra Belleza Latina had 12 times more activity on Facebook during the on-air window than all other social networks combined,” Trendrr reported.
Trendrr also released data on the NBA Playoffs that showed the Knicks at Pacers on ESPN had three times the number of on-air interactions on Facebook as on all other social networks measured by Trendrr.
In releasing the results, Trendrr blog noted that “this is the start of an exciting relationship between Facebook and Trendrr. The potential development of an open system for accurate measurement of the entire Facebook platform will provide our clients and the larger Social TV ecosystem with more insights and tools to make better decisions.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
