GECs
TV related activity on Facebook five times more than on other social networks: Trendrr
NEW DELHI: A new study shows there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr.
The study follows a new partnership between Trendrr and Facebook that gives Trendrr preliminary access to previously unanalysed Facebook user engagement data relating to television content.
As part of that access, Trendrr CEO Mark Ghuneim has unveiled a new study that shows “there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr”, The size of the activity for one week in May was particularly evident for the chatter on social media networks pertaining to broadcast TV. That activity was seven times as large as all other social media networks combined.
But the TV-related activity was also enormous for cable programming, which was 4.5 times as large as the other social networks.
The Trendrr analysis also showed particularly high levels among viewers of dramas and comedies and among Hispanics, which other studies have found to be particularly heavy users of digital and social media.
“For example, Univision’s finale of Nuestra Belleza Latina had 12 times more activity on Facebook during the on-air window than all other social networks combined,” Trendrr reported.
Trendrr also released data on the NBA Playoffs that showed the Knicks at Pacers on ESPN had three times the number of on-air interactions on Facebook as on all other social networks measured by Trendrr.
In releasing the results, Trendrr blog noted that “this is the start of an exciting relationship between Facebook and Trendrr. The potential development of an open system for accurate measurement of the entire Facebook platform will provide our clients and the larger Social TV ecosystem with more insights and tools to make better decisions.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
