News Broadcasting
TV news genre expands as India watches Trust Vote
MUMBAI: While MPs flashed cash in Parliament, TV news channels made hay. On 22 July, when the government was on tenterhooks, the TV news genre expanded as viewers looked curiously at the drama that unfolded on the Trust Vote day.
According to the latest Tam data, on 22 July, Hindi news genre viewership surged to grab 12.47 (C&S, HSM, 15+) per cent share of the TV viewing audience. On the previous and following days, the viewership stood at 8.77 and 8.06 per cent respectively.
In the English news segment, the viewership spiked from 0.71(C&S, All India, 15+) per cent to 1.26 per cent on 22 July.
Aaj Tak with 2.72 per cent has got the highest market share among all Hindi news channels, followed by Star News with 1.98 per cent. In the third spot is India TV with 1.62 per cent while Zee News gathered 1.53 per cent of the relative market share. NDTV India held 1.40 per cent and IBN7 captured 0.88 per cent.
Times Now topped the English news segment pocketing 0.44 per market share. In terms of market share, NDTV 24X7 got 0.28 per cent, CNN-IBN held 0.22 per cent, Headlines Today had 0.1 and NewsX 0.11 per cent.
Times Now covered six hours nonstop without a break interspersed withinteractions from experts like senior journalists and political analysts.
The politicians present were PS Sangma, Ravishankar Prasad, Rajiv Shukla, D Raja and Mehbooba Mufti among others.
Other distinguished panel members inside Parliament were Paranjoy Guha Roy, Swapan Dasgupta, Sacchidanand Murthi, Gautam Adhikari, Chidanand Rajghatta, Nirja Chaudhary, Mahesh Rangarajan, Cho Ramaswamy and Shankar Raghuraman.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
