News Broadcasting
TV is top source of news in US: Pew
MUMBAI: Television is the leading source of news in the US. According to the Pew Research Centre’s bi-annual survey on news consumption habits, fewer Americans are reading newspapers.
As per the survey, younger people tend to get more of their news on the Internet, while older folks use traditional media such as television and newspapers.
Forty-six per cent of those polled — had a “heavy reliance” on television for their news at all times of the day. This group is the oldest, with a median age of 52, and least affluent, with 43 percent unemployed. They are unlikely to own a computer or go online for news.
Overall, among those who get some of their news on TV, less watch the 6:30 broadcast network newscasts, and instead opt for cable news sources such as CNN or Fox News Channel. Majority of CNN’s audience consists of Democrats — while 39 percent of Fox News viewers are Republicans, 33 percent Democrats.
The group that relies most on the Internet for news is the youngest at a median age of 35. It is also the smallest, at 13 percent of those polled. Fewer than half of them watch television news on a regular basis.
As per the survey, consumers of online news tend to be more educated than those who get their news from traditional sources, with 44 percent of college graduates say that they read news online every day. Just 11 percent of those who topped out with a high school education go online for news.
The survey was conducted by Princeton Survey Research Associates International. It polled 3,615 adults 18 years or older by telephone between 30 April and 1 June.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
