GECs
TV channels celebrate the festival of Ganesh Chaturthi
MUMBAI: It is the only festival where almost all the youth of the locality and nearby colonies come together and dance their heart out. This is the time when young minds can get a sneak peek into the life of the mischievous Bal Ganesha from their family members.
We are talking about Ganesh Chaturthi, the 11-day festival that celebrates the birth of Ganesha.
The Hindi general entertainment genre, over many years, has been a reflection of the type of content the audiences can relate to. Be it the saas-bahu sagas or shows on subjects pertaining to Indian society, the genre has portrayed the darker side of society on the one hand and also spread love and laughter on the other.
In the Hindi general entertainment space, Star Plus, Life OK and Sab are the only channels that will celebrate the joyous festival.
On Star Plus, the channel will showcase a special track in Nisha Aur Uske Cousins. The family follows the tradition of keeping Ganapati at their home and enjoying the festival.
On Life OK, the channel has created a special Ganesh Chaturthi episode in Mahadev, which will be aired on 29 August at 8pm and will run for an hour. It is coming up with a track of ‘Bhandasur’ who was an ansh of Ganesha.
On the other hand, Sab will have the celebration within three of its shows. In Badi Dooooor Se Aaye Hai, the Sunshine colony recently saw a squabble between its neighbours, but due to festive season the Ghotala family (alien family) decide on doing something which would get the residents together.
There is a competition with the neighbouring society on the best Ganapati. Sunshine colony attempts to make an eco-friendly Ganapati made out of sugar, to share some sweetness whereas Vasant and Varsha from the Ghotala family dress up like Vishnu and Parvati alongside the idol.
A show set in a Maharashtrian household, it marks a very important and auspicious festival for Chandrakant Chiplunkar Seedi Bambawala. Chiplunkar family along with the residents celebrate Ganpati in true Maharashtrian style with everyone dancing to Marathi songs, Marathi devotional bhajans/prayers and women dressed in Nauvari sarees, etc.
In Tu Mere Agal Bagal Hai, the tenants of Bungalow no 6 decide to get a Ganapati at their house, so that everyone gets to celebrate the festival. Each tenant tries to pitch in with whatever way possible, sharing responsibilities.
On the other hand, music channels are also on the festive mode. 9X Jalwa has created a special package that will play only Ganapati songs as capsules, all through the 11 days. The packaging includes songs like “Deva Shri Ganesha” (Agneepath, 2012), “Mourya Re” (Don, 2006), “Aarti” (Vaastav, 1999) and “Deva O Deva” (Ilaaka, 1989) etc.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
