GECs
&TV brings back family drama with a new show ‘Doosri Maa’
Mumbai: &TV is all set to present its latest family drama Doosri Maa. The show will be produced by Zee Studios and co-produced by Imtiaz Punjabi.
The show will reintroduce the famous on-screen mother-son duo, Neha Joshi as Yashoda and Aayudh Bhanushali as Krishna, among other cast members. The show will premiere on 20 September at 8:00 p.m and will air Monday to Friday.
&TV business head Vishnu Shankar said, “&TV is committed to telling human stories that connect deeply with our viewers, which is why we bring to you Doosri Maa. Mothers are the epitome of unconditional love and sacrifice and the bond between them and their child is unquestionable. But what happens when life throws a curveball? Our show Doosri Maa is a heart-tugging story of Yashoda’s struggle between her self-respect and maternal instincts, as she tries hard to accept her husband’s illegitimate young son. It is an emotional story of family, love, betrayal, and duty. We hope our viewers enjoy this new family drama and the phenomenal chemistry between Neha Joshi and Aayudh Bhanushali.”
Doosri Maa is the story of a woman who lives in Uttar Pradesh with her husband, two daughters, and in-laws. When she and her husband unknowingly adopt his illegitimate child, their happy, peaceful family life comes to a halt. The show depicts Yashoda’s journey of coming to terms with her husband’s past as well as her conflicted, rocky relationship with her stepson.
Zee Studios’ chief business officer Anshul Khullar, said “Doosri Maa is our most recent fiction offering produced by Zee Studios and co-produced by Imtiaz Punjabi. It is a family drama centred around our protagonist Yashoda, as she deals with her husband’s past and her conflicted relationship with her stepson, Krishna. The storyline beautifully depicts the dilemma of Yashoda – torn between the anguish of a wronged wife and compassion for the plight of Krishna, her stepson, who has lost his mother and is struggling for acceptance. We hope the audience will relate to this heart-warming story premiering on 20 September at 8:00 p.m on &TV.”
Co-producer and Director Imtiaz Punjabi added, “Doosri Maa is a fascinating tale of a woman and a mother. The story, set in Uttar Pradesh, brings to life Yashoda and Krishna’s journey and the inherent drama will keep the audience engrossed in every scene. I am happy to be associated once again with &TV which has given viewers some of the most memorable shows. I previously loved working with Neha and Aayudh, and we are optimistic that we will create new magic with Doosri Maa.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
