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TV ad volumes for auto industry grew by 34% in H1’21
Mumbai: Television ad volumes for the auto industry grew by 34 per cent in the first half of 2021 (January-June) over the same period last year. The ad volumes for the auto sector had plunged by 42 per cent in H1’20 over the same period in 2019, according to data shared by TAM Media Research.
The auto industry maintained its ninth position in the overall share of TV ad volumes vis-a-vis other sectors. Its share of ad volumes was 4.8 per cent in H1 ’19, 3.2 per cent in H1’20 and 3.1 per cent in H1 ’21.
The number of auto advertisers and brands grew by 13 per cent over last year but has yet to recover completely compared to 2019. The number of auto advertisers and brands in H1’19 stood at 110 and 240, respectively. The number of auto advertisers and brands in H1’21 stood at 103 and 193, respectively.
The auto sector saw consistent growth in ad volumes for the January-February-March quarter growing by 19 per cent, 22 per cent and 23 per cent over the same months last year. The growth rates slowed down during the April-May-June quarter at 11 per cent, 7 per cent, and 16 per cent but still grew compared to the same months in 2020.
The top auto categories were cars and two-wheelers which had 34 per cent and 43 per cent share of ad volumes, respectively. The top 10 auto advertisers accounted for 72 per cent share of auto industry advertising volumes on TV. These advertisers included TVS Motor, Yamaha Motor India, Tata Motors, Hero Motocorp, Maruti Suzuki India, PCA Automobiles India, Renault India, Nissan Motor, Kia Motors Corporation, and Suzuki Motorcycle India. TVS Motor was the top advertiser with 18 per cent share, whereas it was in a seventh position last year.
The top genres for auto advertisers were news, movies and GEC which accounted for 75 per cent share of ad volumes. Out of this news alone had 50 per cent share of ad volumes. The most popular programmes for auto advertisers were news bulletins and feature films which accounted for 35 per cent and 17 per cent share of ad volumes, respectively. Auto advertisers were most prominent during the evening primetime, afternoon and morning time bands that accounted for 39 per cent, 18 per cent and 16 per cent share of ad volumes, respectively.
Auto advertisers most preferred 20-40 second ads followed by <20-second ads. These two ad formats account for 94 per cent of ads visible on TV.
(Figures are based on Secondages for TV; commercial ads only; excluding promos and social ads)
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
