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Turner seals online deals
CANNES: Turner Broadcasting has clinched online deals with YouTube, Joost and Dailymotion.
The deal means that content from sister news network CNN International and Turner‘s adult-oriented television programming network Adult Swim will be available on Joost before the month is out. Turner Europe has also completed a deal that will allow users of sharing websites YouTube and DailyMotion access to clips from the two channels.
Casey Harwood, senior vice president for digital media at Turner Broadcasting System Europe said: “Turner has a track record of actively embracing new ways of distributing our content in line with changing consumer habits. Joost is an indicator of how the next generation will access and view television in the digital space and we’re excited to be part of this innovation.”
