Kids
Turner rebrands Boomerang globally
MUMBAI: Turner Broadcasting has declared that its second leading kids brand, Boomerang, will be re-launched worldwide. The channel will be repositioned as an all-animation and youth-centric network with a list of all-time, modern cartoons suitable for family co-viewing. The official rollout began in Latin America on 29 September 2014 and it will be launched in Australia on 3 November 2014. As for Southeast Asia, the US and EMEA, the launch will take place in early 2015.
The announcement was mutually made today by Turner Broadcasting System International president Gerhard Zeiler and Cartoon Network, Adult Swim and Boomerang (US) president and GM Christina Miller.
In association to the above, Zeiler commented, “The re-launch of Boomerang as a second flagship channel is a testament to its global appeal.”
“We are extremely proud to see this channel move into its next incarnation – with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kids network”, he added.
Boomerang’s on-air schedule in Australia will boast of timeless favourites such as Tom and Jerry, Looney Tunes and Scooby-Doo. The channel will also showcase a line up of newly-acquired modern series’ including Mr Bean. It will also feature vast resources of the world’s largest animation library consisting of Warner Bros, Hanna-Barbera, Cartoon Network and MGM Studios television and theatrical shorts, series and specials.
“Boomerang has always been a timeless favourite with multi-generational appeal,” said Miller.
She added, “We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids’ portfolio and position it across all platforms in conjunction with Cartoon Network.”
Adding a brand new on-air feel, Boomerang, for the very first time, will offer exclusive original content across its 13 international feeds.
Beyond its on-air presence, Boomerang will be supported with refreshed digital and mobile platforms, including a newly refaced website that features exclusive activities, free games and content to provide a full immersion experience for all visitors.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
