Kids
Turner India & Rajgreen Group launch theme park worth Rs 450 cr
MUMBAI: Turner India is giving a larger-than-life feel to its characters. A new amusement park in Surat – Amaazia – is the result of a partnership between the broadcaster and Rajgreen group of companies.
Scheduled to open in 2019, the park will serve as a medium for Turner’s kids channel Cartoon Network (CN) to launch new products and conduct ‘meet and greets’ with its animated characters. Out of the four sections in Amaazia, only the theme park is branded by CN. The rest are a water park, family recreational hub and a service apartment and retail shopping area.
Australia’s Sanderson Group was the dealmaker between the two and even conceptualised and designed the park. DDB Mudra has designed the park’s logo. Expecting Surat to turn into a metro city by next year and considering its purchasing power as well as the diamond and marketing hub, Turner India managing director Siddharth Jain says they were bound to pick this location.
Characters such as Ben 10, The Powerpuff Girls and Adventure Time will be the attractions. “India is a priority market for Turner and our partnership with Rajgreen Group will enable millions of Cartoon Network fans to interact and have fun with their favorite characters like never before,” Jain said.
The family entertainment destination will host 33 theme-based attractions as well as 20 unique water-slides, using state-of-the-art technology. Designed to be an immersive entertainment destination, the park will be spread across an expansive 61,000 square metre area.
The Rs 450 crore park, entirely funded by the Rajgreen Company is tied to Turner for 10 years. Amaazia aims to attract approximately a million visitors in its first year of operation. It is also expecting to grab the attention of visitors from Mumbai, Ahmadabad and Udaipur.
Commenting on the announcement, Rajgreen Group chairman Sanjay Movaliya said, “We are excited to collaborate with Turner India in our development of Amaazia. Our audience today is well-travelled and exposed to global entertainment venues. Our aim is to create a similar experience closer home via our association with a hugely popular global brand like Cartoon Network.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
