Kids
Turner India expands kids portfolio with Toonami
MUMBAI: In order to provide an extra dose of entertainment, Turner International India is expanding its kid’s entertainment portfolio with the launch of a new action-adventure channel – Toonami.
The channel aims to bring high-octane animated action to kids, superhero fans and their families across the country.
The new channel, which is based on the programming block of the same name on Cartoon Network in the US, is a 24-hour English action and anime destination designed for viewers seeking a full tilt, rollercoaster ride of adventure, quips, drama and a whole lot more.
The channel has a significant presence in Asia Pacific across 14 countries including Singapore, Philippines, Thailand, Hong Kong, Indonesia and Sri Lanka amongst others.
In India, Toonami complements Turner’s kids’ entertainment portfolio of Cartoon Network and Pogo.
Turner International India managing director, South Asia Siddharth Jain believes that it will meet the growing demand for premium quality action-adventure and superhero content.
“It is a real proud moment for Turner to bring in a channel like Toonami to our young Indian audiences – we now offer a robust entertainment experience for all ages and interests,” he said.
The channel will feature superhero franchises such as Batman, Superman, Transformers: Robots in Disguise, Justice League, Inazuma Eleven Go, Dragon Ball Z and many more.
Toonami is being distributed by Taj Television and is available on digital cable platforms like Siticable, Indusind Media (Incable), ICNCL, Home Cable and JPR Cable Network across Delhi, Mumbai, Kolkata and Bangalore.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
