Kids
Turner green lights new kids co-production with Synergy Media & Studio Goindol
MUMBAI: Turner Broadcasting has greenlit a new co-production with Synergy Media and Studio Goindol, marking the network’s biggest ever animation project in Korea.
Titled Beat Monsters, the series is a comedy starring alien monsters from outer space on the lookout for the ultimate beat. There will be 52×2’ shorts and additional micro-shorts. Each episode will fuse live-action footage and CGI animation techniques to create a rich and colourful environment.
“These fun and fresh shorts are exactly what we’re looking for as part of our International Shorts Program. We’re really pleased to find a like minded and globally-focused partner in Korea. When it launches, Beat Monsters will deliver world-class laughs around the world from London to Lagos, and Madrid to Manila,” said Turner kids networks Asia Pacific chief content officer Mark Eyers.
Beat Monsters is expected to air in late 2016 on Turner’s portfolio of kids’ channels in Asia Pacific including Cartoon Network, Boomerang and Toonami, as well as on Cartoon Network in EMEA. The project is under development with the assistance from Korea Creative Content Agency (KOCCA) and, in 2014, the pilot short was named ‘Best-in-Show’ at the Asian Animation Summit.
Synergy Media president Eugene Kang said, “To partner with Turner and have exposure for our IP across millions of households is a real boon for us. I am really happy to see humorous Asian ideas go global, and hope that this is just the first of many projects and co-productions that Turner and Synergy will be able to work on together.”
“Beat Monsters is so hilarious and we can’t wait to start production. We have high hopes for this bunch of crazy and adorable alien characters, and we will soon get to meet these guys in real life. It is inspiring for us that Beat Monsters fits perfectly with Turner, and I hope that our little guys make a huge impact as a result of this cooperation,” added Studio Goindol president and Beat Monsters director.
Turner Asia Pacific is currently working with studios and animators to produce original shorts and micro-shorts in Singapore, Taiwan, India, Australia, the US and Japan, especially after the increase in demand for short-form content.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
