Kids
Turner Broadcasting partners MarketShare for new predictive analytics planning tool
MUMBAI: Turner Broadcasting has partnered with MarketShare, the global leader in marketing analytics software for enterprise, to install new planning and attribution software to better help marketers understand the business impact in partnering with Turner.
Turner Incite, powered by MarketShare will be available across multiple categories and available to select partners in the 2015/16 Upfront, expanding the company’s suite of ad products.
Turner Incite is a planning and forecasting tool that projects the sales lift that brands can achieve through advertising across Turner’s linear and digital entertainment, news, kids and sports properties, and better enable brands to maximize their advertising returns. Leveraging MarketShare DecisionCloud, MarketShare’s state-of-the-art analytics and attribution software, Turner Incite will provide transparency on how potentially adjusting the investment across the Turner portfolio can impact the advertiser’s most important KPIs (Key Performance Indicators). Going beyond the typical industry metrics of viewership and engagement – which measure viewer interaction with ads, but not advertising impact on sales – Turner Incite provides guidance based on precisely calculated projections of business outcomes.
Turner Incite is the latest in a series of advanced analytic tools that Turner Broadcasting has produced to maximise a brand’s messaging impact. During the 2014/15 Upfront, the company partnered with four agencies and eight advertisers, including blue chip advertisers like Taco Bell and T-Mobile, as part of the Targeting Now beta product, and has aligned with several brands through ROI Now, a product that directly demonstrates sales lifts for multi-screen campaigns through sales ROI and online exploration ROI data. Those data agnostic products will now be available across the Turner portfolio of news, entertainment, sports and kids properties.
“We want to better help our partners achieve their optimal business results while utilizing our powerful portfolio of brands and screens. In partnering with MarketShare, Turner Incite will allow greater transparency for advertisers as it joins our larger suite of ad products featuring the most advanced data and analytics tools,” said Turner Broadcasting ad sales president Donna Speciale.
“Turner has long led the way in approaching media as a data-driven investment with clear business returns. Our DecisionCloud Platform, which will power Turner Incite takes that approach to its next stage, providing unprecedented transparency into the investment opportunities Turner Broadcasting has to offer. We’re thrilled to work with Turner to bring that level of precise, actionable intelligence to MarketShare’s existing clients and to the entire marketing community,” said MarketShare co-founder and CEO Wes Nichols.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
