Kids
Turner appoints Amrish Sethi as creative director, original productions
MUMBAI: Turner has appointed Amrish Sethi, a veteran in the media and entertainment industry, as the creative director original productions.
The announcement was made by Turner International India Pvt. Ltd managing director Anshuman Misra.
Based out of Mumbai, Sethi will head the original production unit that has already developed and produced four local productions, namely Prime Pogo, Pogo Amazing Kids Awards, M.A.D and the recently launched game show, Bam! Bam! Bam! Gir Pade Hum.
Sethi will oversee all future and on-going India based productions for Turner. His key responsibilities include identification and commissioning of suitable third party formats and development of new original formats for Pogo, as well as supervision of all production personnel such as series producers, writers, art directors, music directors, talent, amongst others. For Pogo, Sethi will work closely with Turner director production and operations Elias Kazmi to strengthen the Network’s original productions.
Sethi has wide-ranging experience including radio, television, production, direction and scripting, having worked in the media and entertainment Industry for over a decade. Over the years, he has worked with several media companies including Zee Network, Channel [V] and TV-18. Prior to joining Turner, he worked with Radio City, where he was the national head of programming.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
